Raporo iherutse gukorwa na Teleborsa ivuga ko Ubutaliyani bw’Abanyamerika bw’itabi (BAT) mu Butaliyani bwakoresheje ibirori bikomeye byo gutangiza i Milan, bwerekanaga ku mugaragaro igikoresho cyacyo gishya cy’itabi gishyushye, glo Hilo. Ku mugaragaro bisobanurwa nk "impinduramatwara mu ikoranabuhanga mu itabi rishyushye," iki gicuruzwa ntigaragaza gusa 100% y’abataliyani - bakoze amakarito y’itabi gusa ahubwo inagaragaza ingamba zikomeye za BAT ku isoko ry’Ubutaliyani - ishoramari ry’amayero arenga miliyoni 500 mu myaka itanu, kwagura isoko ry’ibicuruzwa bishya - ku isi hose, no kongeramo imirongo 16 y’ibicuruzwa. Izi ngendo zigamije ubushobozi bw’isoko ryaho kandi byihutisha ibyoherezwa mu mahanga ku isi.
1. Gutangiza ibicuruzwa bishya: Ubutaliyani buhinduka rimwe mu masoko ya mbere ku isi, hamwe na e - amakarito y’itabi yakozwe mu karere kose.
Nintambwe yingenzi yakozwe n’abongereza b’itabi ry’Abanyamerika (BAT) ku isoko rishya ry’itabi, itangizwa rya glo Hilo rifite ibisobanuro byinshi. Urebye ku bicuruzwa, amakarito yacyo yakozwe 100% mu Butaliyani, bikomeza kwiyemeza kuranga "ubuziranenge bwaho." Urebye ku isoko, Ubutaliyani ni kimwe mu bihugu bya mbere ku isi byinjije urusobe rw’ibikoresho by’ibikoresho mu itsinda rya BAT, byerekana akamaro k’ibanze.
Guhitamo Ubutaliyani nkisoko ryingenzi ntabwo ari impanuka. Nk’uko byatangajwe na Fabio de Petris, umuyobozi mukuru wa BAT mu Butaliyani, isoko ry’itabi rishya ry’Ubutaliyani rirakuze cyane - kuri ubu, abagera kuri kimwe cya - kimwe cya gatatu cy’abaguzi b’abataliyani basanzwe bakoresha ibicuruzwa bishya by’itabi, umubare urenze kure ugereranyije n’uburayi. Amakuru yerekana ko umubare w’abakoresha itabi rishya mu Burayi bagera kuri miliyoni 30, mu Butaliyani honyine hakaba miliyoni 25. Ukoresha kwinshi kwabakoresha no kwemerwa cyane bituma iba "ikibanza cyiza cyo kugerageza" kubicuruzwa bishya.
2. Kongera ubushobozi bwumusaruro: Gushora miriyoni 500 kugirango wongere umusaruro kumirongo 16, base ya Trieste ihinduka ihuriro ryibanze.
Kugirango dushyigikire umusaruro mwinshi no kohereza ibicuruzwa hanze ya glo Hilo, Abanyamerika b'itabi b'Abanyamerika (BAT) bari barateguye mbere mubijyanye n'ubushobozi bwo gukora. Mu 2023, iryo tsinda ryafunguye ikigo cy’ibicuruzwa byonyine ku isi ryeguriwe ibicuruzwa bishya by’itabi i Trieste, mu Butaliyani, maze ritegura gahunda y’ishoramari ry’imyaka 5 - irenga miliyoni 500.
Vuba aha, iryo tsinda ryakomeje gutangaza ko hiyongereyeho imirongo 16 ishyushye y’itabi rishyushye kuri base, cyane cyane kuri glo Hilo. Mubyukuri, ubwihindurize bwibanze byashingiweho byari byaratangiye: kubanza kwibanda ku musaruro wa pisine ya nikotine yo mu kanwa, ubu wagutse kugera mu gice cy’itabi gishyushye, bituma habaho "ibyiciro byinshi - bikwirakwizwa, byuzuye -". Kugeza ubu, pisine ya nikotine yo mu kanwa itangwa mu bihugu 14 ku isi, kandi abakozi bakomeje kwiyongera kuva ku ntangiriro yacyo bagera ku bantu 350. Hamwe nimirongo mishya yumusaruro izaza kumurongo, abakozi bazakomeza kwaguka.
3. Akazi no kohereza hanze: "inyungu ebyiri" zitera ubukungu bwaho.
Ishoramari ry’Abanyamerika b'Abanyamerika (BAT) mu Butaliyani ntabwo ari icyemezo cy'ubucuruzi gusa; itera kandi imbaraga mubukungu bwaho. Nk’uko iyi gahunda ibiteganya, ishoramari rya miliyoni 500 z’amayero mu myaka itanu rizatanga mu buryo butaziguye imirimo igera ku 2.700, mu gihe icyarimwe itanga imyanya 600 itaziguye kandi itaziguye binyuze mu bufatanye n’abafatanyabikorwa baho, ikubiyemo imiyoborere, umusaruro, hamwe n’urwego rutanga isoko.
Mu gihe kirekire, urubuga rwa Trieste ruzahinduka BAT "ihuriro ry’ibicuruzwa byoherezwa mu mahanga" ku bicuruzwa bishya by’itabi. Hamwe nimirongo 16 mishya itanga umusaruro, usibye guhaza ibyifuzo by’abataliyani mu gihugu, ibicuruzwa byinshi bya glo Hilo bizoherezwa ku isoko ry’isi kuva aha, bikarushaho gushimangira guhangana na BAT ku isi mu bucuruzi bw’itabi rishyushye.
4. Kwaguka kwisi yose: Guhera mu Butaliyani, hagakurikiraho Polonye na Seribiya.
Itangizwa rya glo Hilo mu Butaliyani nintambwe yambere yo kwaguka kwisi yose yo muri Amerika y'Abanyamerika. Ukurikije gahunda zashyizwe ahagaragara mbere, umurongo wibicuruzwa uzinjira buhoro buhoro ku masoko ya Polonye na Seribiya.
Hamwe n’ibicuruzwa bishya by’itabi bihinduka moteri y’iterambere ry’inganda, Abanyamerika b’itabi ry’Abanyamerika, binyuze mu cyitegererezo cy’umusaruro w’ibanze + woherezwa mu mahanga ku isi, "byombi bishimangira ibyiza byacyo ku masoko akuze ndetse binashyiraho urufatiro rwo kwaguka mu masoko azamuka. Gutangiza no kwagura glo Hilo birashobora guhinduka "impinduka nyamukuru" mumarushanwa yayo mumasoko ashyushye.
